Does agriculture need to embrace e-commerce?

The scattered nature of agricultural markets across the length and breadth of the country in large numbers, higher variations in price realisation for farmers relative to even other developing countries and traditional marketing systems may necessitate changes in the policy framework for agricultural marketing. Research have been carried out by harnessing primary data from households in many states and it was observed that farmer households received a 3.75% higher price by selling in the electronic markets compared to the physical mandis, where prices have fallen in reality. More electronic transactions succeed in removing or minimising intermediary margins. However, electronic transactions are minuscule and need to be scaled up. Maybe some policy and technical support is needed in scaling up.

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